Rita Ora says new album 'You & I' is a 'personal letter' to fans, credits husband Taika Waititi for 'regaining her musical mojo'

economictimes.indiatimes.com:

Rita Ora. «I think, as humans, we always tend to doubt ourselves. And so, I think over the course of my last album… a lot happened,» said the 32-year-old singer, who recently married, changed record labels and became busier with more TV gigs. «I lost a bit of confidence.» Now, the multi-hyphenated entertainer is betting on herself with her new album, 'You & I', out now, which she says is a «personal letter» to her fans. She partly credits her newlywed husband, filmmaker Taika Waititi, with regaining her musical mojo. «The whole album is not just about him,» she said. «But it definitely has a lot to do with my connections with my family and my friends… and everything that inspires me.» 'You & I' marks Ora's third studio release following 2018's 'Phoenix'. The 12-track project boasts credits from executive producer Oak Felder (Alicia Keys, Usher, Ariana Grande), along with Rollo (David Guetta, BTS) and Keith Sorrells (John Legend, Demi Lovato).

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It also signifies a personal milestone for Ora; she owns this album's master recordings — advice she says she received from icon Prince — and co-wrote every song, something she'd never done, by converting diary entries into songs. «There are the artists who sort of take the reins of their creativity to kind of help tell their story a little bit better, and Rita definitely is one of those,» said Felder. «Rita's life is a (expletive) movie… so emotionally dramatic and so emotionally entertaining and such a fulfilling thing that she has been able to live, and so I think that's why it's really easy for her to get to the studio to push the process and be like, 'I'm going to write about