Salesforce challenger Creatio raises $200 million, becomes 'unicorn'
Creatio, a low-code software platform for customer relationship management that competes with tech giant Salesforce, has secured $200 million in a new funding round that boosts its valuation to $1.2 billion, the company said on Wednesday.
The funding, led by Sapphire Ventures, came after Creatio's revenue increased at 50% annually for a few years.
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Previously, Creatio raised $68 million in 2021 after a few years of «bootstrapping», which means keeping the company afloat without raising external funding. The company is not currently profitable.
«Creatio's underlying low-code automation platform provides this freedom to automate your workflows on the fly,» Katherine Kostereva, Creatio's founder and CEO said in an interview.
«We're very happy to have our partner investors on board, but also the control over the strategy stays with the founding team,» she added.
Founded in 2014, Creatio employs 700 people across seven global offices, including Poland and Ukraine. It serves middle to large size enterprises including AMD, Coca Cola and MetLife.
The company plans to utilize the new funding to further accelerate its product
