Samsung aims for over 50% India premium market share: TM Roh

economictimes.indiatimes.com:

Samsung is aiming to achieve over 50% market share in the super-premium price segment (above $1000) in India with the launch of its latest foldable smartphones, where it already accounts for 35% share, with the country operating as one of its fastest growing, largest, and strategic markets, said a top Samsung executive. “In the second half of 2023, with the new and improved Galaxy Z Fold5 and Z Flip5, we will be solidifying our foldable leadership in the India market,” said TM Roh, president and head of MX (Mobile Experiences) business, Samsung Electronics. The executive added that the timing for when the foldable form factor will be replacing the conventional bar-type phones will largely depend on India. The company expects to ship 30 million units of cumulative sales of its foldables in 2023, with the year expected to be a tipping point “where the foldable category is going to become a mainstream category,” Roh said, adding that in the future, the foldable form factor is going to expand to other categories like tablets and PCs. The segment itself is expected to become mainstream in another five years, and surpass 100 million units per year, Roh said, citing market research organisations. He added that the company is working with strategic parts suppliers to make the form factor more affordable.

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“Even today, cumulatively speaking, I would say that the foldable is already entering the stage of becoming mainstream. For example, what we can see is the third-party applications, they are trying to optimise their experience on foldable and strengthen the offers and experience on foldable. I think that is one good example that the foldable is