'Useless without family's name': Annamalai hits back at Dayanidhi Maran So if someone scans the poster through their mobile phone camera, it will list out alleged scams by the BJP party. The video in social media showed that after scanning the "JiPay", it reflected BJP’s alleged corruption through electoral bonds, the irregularities highlighted in the CAG report, alleged corruption in various infrastructure projects, loan to big corporates, etc.
It also appealed to the voters to support the India bloc and reject the BJP in the upcoming general elections. Holding repeated rallies across the south, PM Modi has sought to win new voters, offering his "topmost respect" to Tamil culture and language, including wearing the region's traditional white wrap, waving from open-topped convoys in flower-strewn parades.
Modi has also launched a social media handle in Tamil, to win over those who see the BJP dominated by northern Hindi speakers. But the BJP's push faces serious headwinds in the south, where voters typically back regional parties and his Hindu nationalism holds little appeal.
Why India’s South rejects Modi — and Why it matters In the last Lok Sabha elections (2019), the BJP won just over a fifth of seats -- 29 out of 129 -- across the five southern states of Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana. 'If Modi returns to power, there will be no further elections': Tamil Nadu CM On the other hand, the DMK-led alliance won 38 out of 39 seats in Tamil Nadu in the 2019 Lok Sabha polls.
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