Scooter Braun, one of the most recognizable names in the music business known for representing artists like Justin Bieber and Ariana Grande, will no longer work as a music manager
NEW YORK — NEW YORK (AP) — Scooter Braun, one of the most recognizable names in the music business known for representing artists like Justin Bieber and Ariana Grande, will no longer work as a music manager.
On Monday, the executive and entrepreneur announced the news on his Instagram page. Instead, he will focus his attention on his current roles: As a board member of Hybe, and CEO of Hybe America, the South Korea entertainment company.
The announcement comes nearly a year after Braun's direct management of his superstar roster was subject of intense speculation.
“After 23 years this chapter as a music manager has come to an end,” he wrote in a lengthy statement. “I was really just 19 years old when I started. So for my entire adult life I played the role of an artist manager on call 24 hours a day, 7 days a week. And for 20 years I loved it. It’s all I had known. But as my children got older, and my personal life took some hits.
“Every client I have had the privilege of working with has changed my life, and I know many of them are just beginning to see the success they deserve,” he continued. “I will cheer for every single one of them.”
In his statement, Braun mentioned a number of his clients from over the years: Grande, Bieber, Andrew Watt, Lil Dicky, Tori Kelly, J Balvin, Demi Lovato, Zac Brown Band, Martin Garrix, David Guetta, Steve Angello, Carly Rae Jepsen, PSY and Quavo among them.
Last week, representatives from Hybe said Braun was no longer managing Grande, but that she was still working with him. “ Ariana Grande and Hybe, led by
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