



Sebi’s algo rules spark race among brokers to build in-house strategies
Retail investors can also develop their own software for application programming interface (API)-based trading.For a segment that had grown rapidly through third-party platforms and loosely governed APIs, the rules mark a structural reset—and have triggered a race among brokers to offer proprietary, in-house-built algos to strengthen customer stickiness.Algorithmic trading refers to the use of computer programs to execute trades automatically based on predefined rules such as price, timing or volume, with minimal human intervention.“We are seeing a clear shift towards brokers offering in-house algorithmic strategies,” said Sandeep Chordia, chief operating officer, Kotak Securities. Kotak Securities is working on an in-house algorithm that is expected to launch soon.“This can materially expand participation, especially among investors who are not tech-savvy and prefer to rely on a trusted broker rather than third-party providers,” Chordia added.Competition among brokers intensified after discount brokers such as Groww, Zerodha and Angel One cornered significant market share over the past decade, riding on low-cost pricing and a surge in derivatives trading.Groww has over 12.74 million active clients and a market share of 28.4%, followed by Zerodha at 6.9 million clients and 15.4%, and Angel One at 6.8 million and 15.1% as of February, according to data from the National Stock Exchange.The gap with the rest of the industry is stark.
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