On Friday this column noted concern among Democrats that Joe Biden insists on talking about “Bidenomics" even as Americans remain upset about his degradation of our money. Now one of the president’s allies has expanded his friendly critique into a full-blown 2024 Democratic campaign strategy: Instead of talking about the president, attack people who aren’t the president. “Biden should stop focusing on the economy" reads an MSNBC headline over a story from former Jill Biden press secretary Michael LaRosa.
But Mr. LaRosa isn’t suggesting a focus on other policy pillars of the Biden presidency. Instead, he recommends abandoning the economic argument and replacing it with a pure partisan assault.
Mr. LaRosa advises that Mr. Biden “needs to make the election about how Republicans have disqualified themselves from leading the country.
As part of that strategy, he can do what Republicans have done effectively and use wedge issues to motivate and outrage their own voters." Showing just how much he respects the intelligence of the American voter—and also how much he respects his political opponents— Mr. LaRosa writes: Voters are persuaded by powerful contrasts that are simple, straightforward, provocative, and clear. Instead of continuing to champion statistics and investments, Biden, despite his impulse to be a bipartisan peacemaker, should be working to disqualifying [sic] the other party and anyone who represents it, including anyone who emerges as its nominee.
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