Showtime! Will it be costlier cinemas or cheaper OTTs?
₹2,000 for the Saturday evening show. Mind you, that’s the price for a single ticket. At INOX: Insignia located in Mumbai’s Atria Mall, it costs ₹2,100.
Most other PVR, INOX theatres in both these metros have priced their tickets at ₹400-500. While premium seats cost you a bomb in either Delhi or Mumbai, it is just ₹211 in Chennai, be it for a high budget movie. Movie tickets generally cost less than ₹160 including GST in Tamil Nadu, where there is a cap on ticket prices unless there is a special permit for certain movies.
Same is the case with Telangana, where the cap is ₹295 for regular tickets. Andhra Pradesh, too, has an upper ceiling of ₹177 for regular tickets, while the tickets are generally cheaper in Kerala. In Karnataka, a government order to fix a price cap of ₹200 has been embroiled in a legal dispute.
So, watching a movie at PVR: Directors Cut in Bengaluru would make you poorer by at least ₹1,500. Going to the movies has become an expensive affair, especially at multiplexes in the major metros. Data from brokerage ICICI Securities shows the average ticket price at PVR-Inox for premium and regular screens is ₹535.7 (see graphic) and ₹199.7, respectively.
Add to it the cost of food and beverages along with travel, and it can set you back by ₹1,000 per person. So, a family of four would have to shell out ₹4,000 for just one movie outing. Compare this with over-the-top (OTT) offerings.
The annual subscription for Amazon Prime or Disney-Hotstar is just ₹1,499, the price of a single movie ticket in Delhi or Mumbai. So, would you rather go to the theatres or stream your favourite content at home? Mint spoke to many film enthusiasts about their choice. From theatres to OTT Abhishek Jajani, 30, is a quintessential
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