Silicon Valley's embedUR Systems set to invest Rs 500 crores in Chennai

economictimes.indiatimes.com:

embedded technology company, embedUR Systems, is ramping up its presence in India with an investment of Rs 500 crores in Chennai over the next five years, the company's founder and chief executive Rajesh Subramaniam said in a media interaction on Wednesday.

“Chennai’s strategic geographical positioning along with the availability of the vast engineering talent provides it with an immense potential to develop into a Global Embedded Systems Hub and become a key player in providing cutting-edge embedded technologies and transforming industries across the world," he said.

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Subramaniam added that with the evolution of new technologies such as cloud/AI and increasing affordability of electronic components, the company foresees an «unprecedented demand» for embedded technologies across industries.

«And for the organisations, the key winning strategy is not only to embed software into hardware, but also to enable continuous enhancement of the system’s real-time intelligence using the full potential of machine learning,» he explained.

The bootstrapped firm is betting big on the markets in India and Asia due to affordability, wide-scale utilisation of the electronic components and the increasing adoption of connected technologies across various sectors such as automobiles, consumer electronics, healthcare and so on.
Through this strategic investment in India, embedUR said it