Silks Announces Partnership with NYRA and FOX Sports: Is This The Biggest NFT Project Ever?
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NFTs and the metaverse have been the talk of the town in 2022. Even with the crypto market experiencing a tremendous crash, investors see optimistic outcomes for this niche. It’s not surprising why they would, given that there is enormous potential for brands and businesses to engage with the public through this emerging technology.
A project that has just made a tremendously large splash in the crypto world, after already having made waves with its NFT sales, is Silks. The metaverse project, which is focused on the real world of thoroughbred horse racing, has managed to secure a partnership with the New York Racing Association (NYRA) and FOX Sports.
The partnership between Silks and NYRA and FOX Sports is a broad one, offering benefits to all parties involved. Silks will be prompted heavily by Silks becoming what is believed to be the first Web3 application to be supported by a government-affiliated organization.
Silks will see its metaverse and game promoted by both NYRA and FOX Sports. This includes being promoted on nationally broadcast shows “America’s Day at the Races” and “Saratoga Live”. FOX Sports also plans to air more than 800 hours worth of horse racing, and NYRA will have Silks establish a presence at its 3 tracks, greatly increasing exposure.
In what could be the most significant impact in terms of attracting an audience, NYRA and FOX Sports will stream races for the user base in the metaverse. Silks also becomes the official blockchain gaming and metaverse partner of NYRA and NYRA Bets, the latter being an advance-deposit wagering platform that is available in 30
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