Small cities home to big dream jobs: Hiring scene in tier 2, 3 cities gets busy
Emaar India announces a new project in a tier-2 city, the real estate developer’s chief HR officer Madhuri Mehta’s LinkedIn account gets flooded with messages from professionals looking for jobs back in their hometowns.
“These people are a potential talent pool,” said Mehta, citing instances of professionals who want to move back home…from, say, Delhi to Mohali. She said Emaar is hiring actively in cities like Indore, Jaipur, Mohali and Lucknow, where they have projects.
Job opportunities are growing across sectors in tier 2 and 3 cities, and professionals are eager to join, recruiters and firms said. Escalating living costs and infrastructural challenges in metros are prompting executives to move to smaller cities. Companies, on their part, are drawn by cheaper land costs, lower salaries and easy talent availability, besides rising disposable incomes in these cities.
Active tier 2/3 white-collar job openings on popular job boards and portals have grown by 41% year-on-year, data shared with ET by recruiting firm Xpheno showed.
While overall active openings have come down from the peak hiring buoyancy of 2021, cities like Bhubaneshwar, Dehradun, Solapur and Mysuru have seen y-o-y growth rates ranging from 3x to 8x.
Those hiring in smaller cities include Bajaj Finserv, IBM, Accenture, Infosys, Genpact, Vodafone Idea, Airtel, Infosys BPM, IDFC First Bank, HDFC, the data showed.
Companies are not just hiring people who want to move back to their hometowns; they are actively tapping local talent as well.
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