



Smartphone demand dip is driving OneAssist diversification
Subscribe to enjoy similar stories.Insuretech startup OneAssist Consumer Solutions Pvt. Ltd is opening new lines of business as it seeks to de-risk its revenue from reliance on smartphones.“While new phones continue to be the major portion of our revenue, growth in that overall market is slowing, which is why we're expanding and growing in other directions,” said co-founder Subrat Pani in an interview with Mint.In 2025-26, the PeakXV-backed startup entered the used-car segment, marking its entry into the automobile segment.
“We're targeting the value-conscious customers who want to buy 3-5 year-old cars and run them for a few more years,” Pani said.According to the startup, insurers are often reluctant to underwrite used cars. “We found that there's a protection gap for used cars as well as challenges related to fraud and risk assessment,” said Pani.
As a result, OneAssist partnered with insurance companies to create new insurance products for used cars.Even a Cars24 report showed that 52% of used-car buyers in 2025 opted for financing, up sharply from 23% in 2024, highlighting rising demand for credit-led purchases.OneAssist's automobile segment, as well as its refurbished and used phone insurance business, is expected to contribute 7-8% of its annual recurring revenue(ARR) over the next four quarters, according to Pani. “In the following year, it could double to 14-15%.”The company entered the refurbished and used phone warranty business in 2024, bringing along AI video technology to help underwrite risk previously considered opaque.This, in turn, helped them to convince their insurance partners to provide underwriting solutions for such phones.A Counterpoint report from September 2025 found that refurbished phone
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