Smartphone, TV makers await festive season high
₹99 and 6GB of additional data with one-day validity for ₹49. India is hosting this year’s World Cup after a gap of 12 years. The event, which started on Thursday, will be held at 10 venues across India.
Cricket draws consumers across age groups and is set to spur the consumption of fast-food beverages, alcoholic beverages and other packaged foods. Online commerce marketplace Amazon said the share of large-screen TVs has seen record growth this year. “We saw demand grow by over 50% year-on-year over the last couple of weeks, fuelled by customers upgrading their TVs in the run-up to the World Cup.
We are seeing upgrades to large screen sizes, especially 55 inches, to 4K smart TVs, QLED and OLED panels. Overall, the share of large-screen TVs has seen record growth this year. We expect this trend to continue into the Amazon Great Indian Festival starting 7 October, where we will showcase offers on the widest range of TVs available across the country," said Ranjit Babu, director of wireless & TV at Amazon India.
Avneet Singh Marwah, CEO of Super Plastronics Pvt. Ltd, the exclusive brand licensee of Thomson televisions in India, said the industry is placing hopes on the World Cup after a dull first half. “The television industry needs a boost as the first half of the year was flat; with festive and World Cup together, buying sentiments will change.
We estimate a spike of more than 35-40% in large screen sizes, as it will be telecast in FHD and 4K as well. This will be the biggest World Cup in terms of viewership in India, as the OTT platform has decided to make it a free subscription for a couple of matches," he said. Among smartphones, premium devices—primarily from Apple—are set to perform better than the overall smartphone
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