Pizza Hut has started selling snake pizza. The popular American outlet has collaborated with a long-established restaurant in Hong Kong to put a contemporary twist on a traditional delicacy, featuring snake as a key ingredient on their pizza.
This novel creation incorporates shredded snake meat, black mushrooms, and Chinese dried ham, all of which are essential components of an authentic snake stew. The introduction of this unique pizza is part of the marketing strategy of the Hong Kong franchise to generate online buzz and intrigue.
These ingredients closely mirror those found in a traditional snake stew, a dish highly popular in Hong Kong and southern China, particularly during the colder months. Snake meat is often associated with potential skin benefits and the promotion of improved blood circulation.
This unique dish is available for purchase in Hong Kong until November 22, offering a limited-time experience for curious food enthusiasts.
Earlier in November, Sapphire Foods India, a Yum Brands franchisee, reported a 20 per cent decline in quarterly same-store sales at its Pizza Hut India restaurants on sluggish demand and said it is «cautious» about opening more outlets.
Demand for pizzas has been slowing over the last few quarters, with restaurant operators pushing up prices in line with higher ingredient costs and as people have been shunning pizzas for fried chicken and burgers.
Sapphire blamed the same-store sales decline at its Pizza Hut India restaurants, which make up roughly a quarter of its revenue, on «tough macro conditions and specifically high competitive intensity in the pizza category.»
The decline has also forced Sapphire to rethink its plans to open additional Pizza Hut restaurants.