Social media startup Hunch has raised $23 million in a funding round led by US-based Alpha Wave and South Korea-based Hashed Emergent.
The firm did not disclose the valuation at which the funding, which came as a primary infusion, was done. Hunch had earlier raised $3 million in seed funding in December 2022, when it first launched its app, cofounder and chief executive Ish Goel told ET on Wednesday.
Hunch runs a social media app where users talk to each other and participate in polls anonymously. The platform currently sees about 220,000 monthly active users (MAU) engage with over 300 different categories of interests like politics, sports, relationship advice and so on, Goel said.
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About 85% of its user base – mostly in the 18-26 age group – is in India, with the rest coming from the US.
Goel claims about 15% of the user base participates in polls on the app, with about 40% of the user base actively participating in comments. “Our focus is on building a format which encourages participation… we want users to have a mini-declaration of their belief systems through polling formats and other features,” he added.
Over the next 12 months, the firm is looking to scale up to the low single-digit millions of MAUs, with