WWE, a social media powerhouse, tops 100 million subscribers on YouTube

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As WWE gears up for its biggest annual premium live event next month, the company continues to harness the power of its social media presence to reach its fans

As WWE gears up for its biggest annual premium live event next month, the company continues to harness the power of its social media presence to reach its fans. A key component of that strategy is YouTube, where WWE has hit an important milestone: surpassing 100 million subscribers.

YouTube has about 2.49 billion active users currently and is the second most popular social media platform after Facebook, according to DataReportal. And 47% of all internet users around the world access YouTube monthly.

WWE, a sports entertainment company that is part of TKO Group, is also among the top 10 most subscribed YouTube channels globally, with no professional sports leagues currently in that mix. Others in the top 10 include Indian record label and film production company T-Series, Sony Entertainment Television and social media personalities MrBeast and PewDiePie.

WWE joined YouTube three years after its launch and says that the company currently has more than 81 billion lifetime views on the platform. Part of its YouTube success comes from carefully curating its content — and making sure there is a continuous flow of it. That includes highlights from its weekly television shows, Raw, Smackdown and NXT, which are immediately uploaded to the platform when the shows end. There's also pay-per-view and premium live event archives as well as original content, including press conferences held after premium live events, WWE career retrospectives and vlogs from wrestlers.

The company has also discovered that its YouTube audience has an appetite for programs hosted by WWE wrestlers