Social Pill has won the social media mandate of PJC Foundation, the not-for-profit foundation arm of Parle Agro. As per the company, the mandate won is based on the strong creative and strategic expertise of the agency.
The mandate will be handled by the Mumbai office of the agency focusing on generating pertinent and engaging content for the Foundation’s Facebook and Instagram platforms.
Talking about the mandate, Aditya Premani, co-founder and business head, Social Pill, said, “We are happy to collaborate with PJC Foundation and use the digital medium as a platform to build an active community that is looking to be involved, raise awareness of their incredible initiatives and generate direct inquiries from students and corporate partners alike.”
The agency’s responsibilities include content strategy and execution, nurturing relationships with the target community and enhancing brand visibility across various social media platforms.
Moreover, the PJC Foundation focuses on addressing critical issues in our nation, with a primary emphasis on skillset development, healthcare and environmental sustainability through its anganwadi and upskilling programs.
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