Some of Audi's EVs will be made in India also, says Balbir Dhillon

economictimes.indiatimes.com:

Balbir Dhillon, Head, Audi India, says “Audi globally has decided to launch 20 electric cars overall by 2025 and 25 by 2030. That means some of these cars will also be made in India. If all the cars that are going to be launched globally make a positive business case, we will try to bring them to our customers in the country.”On Audi’s EV journeyAudi has decided to be a fully electric car company by 2033 so the journey has started and eventually will move in that direction.

I am not sharing right now how many cars will come next year but what I can tell you is that Audi globally has decided that we will have 20 electric cars launched overall by 2025 and 25 cars by 2030 that means some of these cars will also be made in India. If all the cars that are going to be launched globally make a positive business case, we will try to bring them to our customers in the country. In that journey, we will bring more electric cars.

That is for sure but how many that you have to wait.What would be Audi's overall strategy for India and in terms of growth projection for 2024?The overall strategy for us will eventually be that like our global company, we will also become a fully electric car company but that is a span of 10 years that we have to cover from now till it happens in 2033. But we will move in that direction. We always have a top-down strategy where we always try to bring the products which are the best in class like what you are seeing today: Q8 e-tron and Q8 Sportback e-tron and these products are available for our customers in various forms.

We are launching four cars in India and we will also bring in more cars. Our strategy always remains top-down to make our brand stronger. In terms of growth, we have almost doubled our