Spicy food challenges have a long history. Have they become too extreme?
A tortilla chip maker’s decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a Massachusetts teen has renewed attention on the popularity — and risks — of similar dares marketed by brands...
NEW YORK — A tortilla chip maker's decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a Massachusetts teen has renewed attention on the popularity — and risks — of similar dares marketed by brands and spread widely online.
Spicy food challenges have been around for years. From local chile pepper eating contests to restaurant walls of fame for those who finished extra hot dishes, people around the world have been daring each other to eat especially fiery foods, with some experts pointing to the internal rush of competition and risk-taking.
But extremely spicy products created and marketed solely for the challenges — and possible internet fame — is a more recent phenomenon, and teens are particularly exposed to them because of social media, associate professor of psychology at Florida International University Elisa Trucco says.
There's a “glamorization of these challenges on social media,” Trucco said. “You see a lot of ‘likes’ or comments (indicating) social status or popularity from these challenges, but you don’t see a lot of the negative consequences — like the trips to the E.R. or other injuries.”
Alexander DePaoli, an associate teaching professor of marketing at Northeastern University, added that people may put themselves through discomfort and share it online for a sense of “in-group belonging," similar to offline challenges as a game of truth or dare.
A YouTube series called “Hot Ones,” for
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