Starbucks going green? Jet-setting CEO makes mockery of green agenda
Starbucks has devoted itself to promoting its environmentally conscious credentials with considerable time and resources, and anyone who has ever had the misfortune of spending a few minutes browsing the company's website could reasonably assume they had unintentionally ended up on the Greenpeace homepage. The CEO of Starbucks mocks the green logo used by the company.
Most coffee enthusiasts wouldn't be caught dead in a Starbucks, according to the purists, it's all sugar and cream. Critics claim that instead of producing authentic coffee, it makes pricey desserts.
Undoubtedly, the chain's intention to demonstrate its dedication to environmental preservation cannot be questioned.
The company has taken this purported commitment to the environment to absurd heights with its most recent annual global impact report, which clocks in at an astounding 66 pages. Starbucks makes a number of hollow promises, including that it will bridge to a better future for our partners, uplift every day for our customers, help ensure the future of coffee for all for our farmers, contribute positively to each of our communities, and, in the words of its former boss Laxman Narasimhan, give more than we take from the environment when it is at its best.
At that point, it becomes difficult to consider anything further coming from Starbucks headquarters. It should come as no surprise that Starbucks' commitment to environmental conservation is as tenuous as an overpriced, oversized latte, given the company's dwindling actions.
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