Steve Madden to cut goods imported from China by up to 45% as it prepares for Trump's tariff pledge
Shoe brand Steve Madden will be cutting the goods that it imports from China by as much as 45% next year as it prepares for the return of President-elect Donald Trump who has pledged to slap steep tariffs across the board on imports from other countries
NEW YORK — Shoe brand Steve Madden will be cutting the goods that it imports from China by as much as 45% next year as it prepares for President-elect Donald Trump's pledge to slap steep and sweeping tariffs on imports from other countries.
The company, known for its trendy footwear for teens, announced the moves during its earnings call Thursday, and said it had already been developing a factory network in Cambodia, Vietnam, Mexico and Brazil for several years. Analysts have predicted that other companies will be feeling more pressure to move more goods out of China and will be following suit.
During his first term, Trump imposed tariffs that targeted imported solar panels, steel, aluminum and pretty much everything from China. But this time, he has gone much further and has proposed a 60% tariff on goods from China — and a tariff of up to 20% on everything else the United States imports.
“We have been planning for a potential scenario in which we would have to move goods out of China more quickly,” Steve Madden's CEO Edward Rosenfeld told analysts during an earnings call Thursday. «And so, as of yesterday morning, we are putting that plan into motion.»
Rosenfeld noted that U.S imports account for about two-thirds of its overall business. Of that percentage, a little more than 70% of those goods are from China. The company's goal is to have just roughly one-quarter of its business be subject to potential tariffs on Chinese goods, he said. The New York-based company
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