Super Bowl bets placed online surged this year, verification company says
The level of online betting on the Super Bowl surged this year, according to a company that tracks the physical location of online gamblers
ATLANTIC CITY, N.J. — Online betting on the Super Bowl surged this year, with many gamblers waiting until right before the kickoff to place their wagers, according to a company that tracks the location of internet gamblers.
Data released Monday from GeoComply shows that the number of verification checks it carried out over the weekend increased by more than 22% from last year.
It processed just over 122 million checks this year in 28 of the 29 states that offer online sports betting, excluding Florida.
The company makes sure gamblers are where they say they are before permitting their online bets to go through, a process known as geolocation that is a foundation of online betting in the U.S.
The data records the number of times the company was called on to verify a customer’s location. It is considered a good indicator for at least a minimum level of sports betting activity, more than 80% of which is done online in the U.S.
“The continued transition to the legal market set the stage for a historic first Super Bowl in Las Vegas, and the record-breaking results we saw did not disappoint," said Anna Sainsbury, CEO and co-founder of Vancouver, Canada-based GeoComply.
The Kansas City Chiefs defeated the San Francisco 49ers 25-22 Sunday night for their second consecutive NFL title.
States require a gambler to be physically located within their borders in order to make online bets. Geolocation technology uses a combination of cellphone data, software, hardware and databases to determine where a phone or laptop trying to make a bet is actually located at a given moment.
While it is true
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