Super Bowl LVIII 2024: Nickelodeon plans kid-friendly telecast. See details

economictimes.indiatimes.com:

Nickelodeon is set to join the Super Bowl LVIII broadcast with a unique telecast for kids, featuring special graphics, guest reporters and its iconic green slime. The initiative, in partnership with CBS Sports and the NFL, aims to entertain young audiences and families during the grand sports event. Scheduled to take place in 2024 from Las Vegas, Paramount Global's CBS will be the primary broadcaster for the much-awaited Super Bowl LVIII.

Nickelodeon, the children's-focused outlet, plans to offer an alternate telecast of the football extravaganza, designed especially for kids. The broadcast will showcase exciting on-screen graphics, guest reporters and the network's signature green slime, among other surprises. This innovative initiative could be one of the first telecasts catering to a niche but sizable audience as the NFL has traditionally supported Spanish-language broadcasts for the annual Super Bowl.

Brian Robbins, President and CEO of Paramount Pictures and Nickelodeon, expressed immense pride in collaborating with CBS Sports and the NFL for this venture. He highlighted the goal of merging the electrifying action of the NFL with Nickelodeon's unique visual style, appealing to children and their families. The Super Bowl LVIII will be streamed on Paramount+ and NFL+, allowing viewers to access the event on mobile devices.

International audiences in the UK, Australia, and New Zealand will also be able to enjoy the telecast on a delayed basis with TelevisaUnivision holding the rights for the Spanish-language broadcast. The Super Bowl, being the league's flagship event, presents an opportunity to engage a broader audience by offering diverse versions tailored to different demographics. As content providers like