Taco Bell marks 'Taco Tuesday' trademark resolution with free tacos. See how to get complimentary tacos

economictimes.indiatimes.com:

Taco Bell is commemorating the conclusion of the trademark dispute surrounding 'Taco Tuesday' by offering complimentary tacos. The festivity will occur on September 12, fittingly a Tuesday, in collaboration with food delivery service DoorDash. They will allocate $5 million towards orders from participating Mexican food vendors. Specifics of the arrangement will be disclosed soon, as confirmed by the restaurant chain. Prior to this event, Taco Bell will distribute free seasoned beef Nacho Cheese Doritos Locos Tacos on Tuesdays, starting August 15 and extending through September 5. This deal applies at select Taco Bell outlets and for delivery orders through the Taco Bell app. No purchase is necessary, and each person is eligible for one taco daily, while supplies last. Usual delivery fees, taxes and gratuities apply.

For over four decades, Taco John's, situated in Cheyenne, Wyoming, retained the trademark rights to 'Taco Tuesday' in 49 states. Another entity, Gregory's, possessed the trademark in New Jersey. Restaurants or businesses desiring to use the phrase had to obtain Taco John's permission. Taco Bell initiated a petition in April to liberate the term for unrestricted use. In May, they appealed to the Trademark Trial and Appeal Board to cancel Taco John's trademark registration. Last month, Taco John's relinquished the trademark. In a statement, Taco John’s CEO Jim Creel said, «We’ve always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn’t feel like the right thing to do.”

Taco Bell's free taco promotion acknowledges those who supported the 'Free Taco Tuesday' initiative,