DonorsChoose has seen a banner year for donations in 2023, setting records by collecting nearly $10 million during Teacher Appreciation Week in May
NEW YORK — Kerry Richardson likes that some of her fellow teachers at Richmond Public Schools in Virginia nicknamed her “Walmart.” Others call the second grade teacher “Boy Scout.”
Yes, Richardson says with a laugh, she is always prepared to lend fellow teachers whatever they may need. She says that’s only possible because of supplies she gets from DonorsChoose, the online platform that connects teachers seeking materials for their students and classrooms with contributors looking to support their efforts.
And Richardson is not alone.
DonorsChoose has seen a banner year for donations in 2023, setting records by collecting nearly $10 million during Teacher Appreciation Week in May. Earlier this month, the Bill & Melinda Gates Foundation donated $2 million to match 50% of all DonorsChoose pledges for one day – a marked departure from the way the largest U.S. philanthropy normally makes donations, based on its own meticulous research and big-picture priorities.
DonorsChoose is also seeing plenty of engagement from donors in a time when overall giving is generally down, especially among young people.
Alix Guerrier, DonorsChoose CEO, says families with school-age children use the platform to teach their kids about generosity because the kids understand what getting sports equipment or school supplies means to students who don’t have any. He said the platform’s appeal to slightly older donors is even stronger.
“Among young adults — whether that’s Gen Z or maybe even into millennials — there is a distrust of larger institutions and a high premium placed on directness,” Guerrier
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