Swiggy builds generative AI offering personalised recommendations

economictimes.indiatimes.com:

Swiggy is building generative AI-led solutions for its ecosystem of restaurants and delivery partners that will help in cutting down total operational cost. The Bangalore-based company’s neural search will offer personalised recommendations by understanding users' conversational and open-ended queries. The search feature is built using a Large Language Model (LLM), trained to understand terminologies related to dishes, recipes and restaurants, resulting in a more efficient search experience for consumers.

“Through a meticulous two-stage process, the model has been fine-tuned to respond accurately to relevant food-related queries, in real-time. These capabilities have been developed in-house, giving us greater control over the product, faster iteration time, and the flexibility to adapt to changing market trends,” Madhusudhan Rao, chief technology officer at the food delivery platform, said in its blog. Neural search will also support voice-based queries as well as queries in specific Indian languages.

This, according to Rao, aims to make the platform more accessible to users speaking different languages. This feature will be in pilot by September and, based on the outcomes, it will be widely implemented. ET had earlier reported on Zomato experimenting with generative AI to smoothen customers’ ordering experience.Other Swiggy platforms Swiggy plans to extend its neural search feature to Swiggy Instamart, a grocery delivery platform.