Google Ads introduces auto-generated advertisement tool using generative AI

economictimes.indiatimes.com:

Google Ads platform, said Dan Taylor, vice president of global ads at Google. Using Large Language Models (LLMs) and generative artificial intelligence (Gen AI), Google Ads will be able to create campaign workflows based on business prompts given by marketers. «It learns from the advertisers landing pages, queries that are performing well and headlines that they've already approved to create entirely new creatives,» he said during his recent India visit.

According to a McKinsey study, marketing and sales have the biggest reported revenue effects of AI. Taylor spoke about Gen AI tools introduced during Google I/O held on May 10 this year for marketers and advertisers like Performance Max, and how brands like Myntra, Samsung, HDFC, and Tata AIG saw up to 18 per cent higher conversions by adding AI to their marketing mix. Performance Max combines Google's AI technologies across bidding, budget optimisation, audiences, creatives, attribution, and more, the company said.

The technology behemoth also reiterated its focus on privacy amid rising privacy regulations by countries. In a survey of 16,500 individuals from 11 Asia-Pacific markets, 8 out of 10 consumers recognised the importance of online privacy and security of their personal information, he said. «So much so that 70 per cent of those consumers would stop engaging with a brand in response to a violation of their trust around data.

So this is a real consumer concern,» Taylor said. Days before the government introduced the Digital Personal Data Protection Bill in the parliament, Google announced enhanced privacy features like Privacy Sandbox for web and Android, as it introduced generative capabilities for its ads business for marketers. The Sandbox initiative balances