Swiggy eyes multi-app strategy with rollout of 3 standalone apps
Subscribe to enjoy similar stories. On-demand food and grocery delivery player Swiggy rolled out three new standalone smartphone apps this week. The company is starting the year by testing an interesting strategy of introducing separate apps while maintaining a single unified app for all services.
The firm will soon launch a separate app for its grocery delivery service Instamart, it said in a statement on Thursday. Earlier this week, it rolled out Pyng–a professional services marketplace—and a 15-minute food delivery app called Snacc in select pin codes of Bengaluru. However, Instamart will continue to be available on the main Swiggy app as well.
“Swiggy Instamart is on a rapid growth trajectory, offering a compelling value proposition with 10-minute deliveries and an expanding range of nearly 50,000 products. The launch of the Instamart app ensures seamless adoption and access to the service in a category that we believe we have only scratched the surface of," Amitesh Jha, CEO of Swiggy Instamart, said. “Whether consumers access Instamart via Swiggy or the standalone app, all Swiggy One, One Lite, and One BLCK benefits will apply, ensuring that our ever-growing user base continues to enjoy the same great perks," he added.
Listed rivals Swiggy and Zomato have followed different app strategies. While Zomato has introduced separate apps for different use cases like food delivery, Blinkit (quick commerce), and District (events and dining), Swiggy said it has benefitted from cross-pollination within a unified app. “Swiggy’s unified app strategy is successful because those who were frequent food delivery users latched on to Instamart quickly.
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