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As soon as the pictures surfaced on social media, several posts went viral criticising the event as being wasteful and pointing out the obscene privilege of the family receiving their own screening before the film was released in theatres. Some even claimed that this made them want to see the movie less or asked why Erivo and Grande had consented to it.
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Despite having more haters than fans, the Kardashians have become one of the most well-known families in the world over the last 20 years, so this kind of criticism is nothing new to them.
However, the Wicked screening was notable not only because of the response, which demonstrated that they still have the ability to infuriate people, but also because it was the first time in a long time that there was any news backlash about the Kardashians, indicating that controversy is gradually losing its centrality to their brand.
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