Taking a cue from K-Pop : AI’s rising influence on the advertising and entertainment

financialexpress.com:

By Girish Ramachandra

The K-Pop band eternity recently dropped their latest single “DTDTGMGN”. This has become a hit number for an entirely different reason – none of the members of this band are real. Using AI generated stars, the band is blurring the lines between the real and virtual where they are using software generated avatars swapping in for real performers.

While this is surely interesting, this application of AI is not entirely new. Back in 2021, Cadbury Celebrations ran an interesting AI powered campaign where they got actor Shah Rukh Khan to feature in digital ads as an ambassador individually for more than a hundred thousand local shops across India.

This is a good example of blending AI to amplify human creativity. Cadbury Celebrations found success in this campaign not because of its use of technology, but for how it leveraged AI for the larger cause of helping small businesses which were finding it hard to recover from the pandemic induced slow down.

In a world where technology continually reshapes the way we live, work, and play, it comes as no surprise that the advertising and entertainment industries are transforming massively using AI. From personalised marketing campaigns to creative content generation, AI is revolutionising how businesses connect with their audiences and how we consume entertainment.

Personalisation at scale

AI has the potential to eliminate generic ads that fail to address anyone in particular. Leveraging AI to match content customised to specific audiences and contexts can help marketers activate personalised conversations at scale. This level of personalisation can improve use experience, and also build loyalty and trust with users. Essentially, the ability for brands to make a