While the Indiluxe boutique on Tata CLiQ Luxury offers a range of thoughtful brands, truly exquisite in Indian heritage and craftsmanship, across fashion, lifestyle, and home categories, the Indi Finds store will tap into women's inherent way of shopping through ‘discovery’. The store will help consumers discover a wide range of homegrown brands in the fashion category that are known for their modern and elegant designs and offer a world of exclusivity beyond the mainstream.
In the first phase of the launch, Indi Finds will primarily focus on offering a wide range of women's apparel, with a strong emphasis on ethnic wear. This selection will include kurtas, co-ord sets, suit sets, and more, all tailored to meet the demands of the upcoming festive season.
Additionally, the store will feature a dedicated section for men's clothing. There will be an addition of 15 unique, homegrown brands in the festive fashion category to the existing collection.
These brands are renowned for their exceptional craftsmanship and are attractively priced. Some of the notable names to be featuredon the store are Anuja Banthia, B'infinite, Ek Katha, Grass and Sunshine, Karaj Jaipur, Khamaj India, Ganga Fashions, House of Manaa, Monojolika, Mushio, Nero, Palak and Mehak, Radhika Jindal, Shibui, Ted Frede, and Zazu.
Commenting on the launch of the store, Mr. Gopal Asthana, CEO, Tata CLiQ, said, “With the launch of Indi Finds, our aim is to provide a platform for women consumers to discover contemporary homegrown brands and elevate their shopping experience by featuring occasion-based curations to make the exploration of these brands a delightful experience. The brands featured in the store are aware of the latest fashion trends and are able to