Tata CLiQ Luxury launches the ReLoved Store for timeless and authentic pre-owned products
The pre-owned category is a growing segment in the country that is being driven by consumers' desire to own rare and unique products and be more sustainable in their purchases. In addition, with the growing influence of western fashion trends and the rise of disposable income, consumers are looking at buying exclusive pieces that are easily available.
Given the opportunity this segment offers, the platform has launched the ReLoved Store by brining on board its first partner, Jay’s Watch Store which is a leading destination for pre-owned luxury watches known for its collection of top-tier timepieces that have been thoroughly vetted by its in-house experts. The ReLoved Store will offer a wide range of vintage, limited-edition pieces that are in high demand from the most sought-after luxury brands on the platform and that will appeal to seasoned collectors and first-time buyers.
The store encourages consumers to 'Relove Timeless Treasures’ as it invites them to discover and explore the stories of each product.
In addition to the authenticity certificate from Jay’s Watch Store, which verifies the watches through invoices, past ownership history, and client information, the platform offers an elevated and seamless experience for consumers, which includes assisted selling, a dedicated customer service where experts can address product-related queries and guide consumers in their purchases. Each timepiece will also have a ‘know your watch’ section on the store, which will explain the product condition.
Commenting on the launch, Gopal Asthana, CEO, Tata CLiQ, said, "We are elated to launch a new category with the ReLoved Store, a one-stop destination for vintage and pre-owned luxury products. It heralds a transformative shift
