Tata International has planned to increase the share of its sustainable leather from 27% of its total production in FY24 to 50% in the next four years.
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The manufacturing of sustainable leather happens under Tata’s brand, Earthcare at the company’s facilities in Dewas. The company has also launched an eco-friendly product under Earthcare, Phoenix Leather, in a patented collaboration with the Central Leather Research Institute (CLRI), Chennai.
P. Rajasekaran, business head- finished leather business at Tata International said, “Despite lower demand post-Covid, we are now witnessing promising recovery with increased interest from key markets such as the USA, China, and Europe. Tata International is one of the largest exporters of leather and leather products in India. We are optimistic about sustainable and bio-based leather.”
Tata International is associated with global brands such as Marks & Spencer, Gabor, Aerosoles, Zara, Wolverine, Mango, and others in the footwear industry. In garments, Tata is associated with brands like Calvin Klein Jeans, Diesel, All Saints, Kenneth Cole, Country Road, Witchery, Marlboro Classics, FCUK, Emporio Armani, and more for leather products.
The government of India has reduced the customs duty on wet white, crust, and finished leather used in the manufacture of textile or leather garments,