Taylor Swift arrived at MetLife Stadium in New Jersey on Sunday ahead of the game between the Kansas City Chiefs and the New York Jets, as rumors of her relationship with Chiefs tight end Travis Kelce send the National Football League's ticket sales and television viewership soaring.
The singer was shown on NBC going through a security checkpoint at the stadium alongside Hollywood actors Ryan Reynolds, Hugh Jackman and Blake Lively, about half an hour before the scheduled kickoff at 8:20 p.m. ET (0020 Monday GMT).
Swift's appearance, in addition to fueling further rumors about her romance with the Chiefs' star tight end, is sure to deliver another marketing blessing to the NFL.
Jets ticket sales for their game against the Chiefs soared after Swift's appearance at the Chiefs' last game, with sales in a single day more than doubling the previous record for this season, according to StubHub, a ticket resale platform.
Sunday's game was the second-highest selling game of the NFL season after the season opener, Stubhub said.
Swift, 33, has sold out football stadiums across the United States over the last several months as she embarked on the domestic leg of her international, record-breaking Eras Tour.