Taylor Swift: Why The Pop Stars Halloween Costumes Are Surging in 2023
Taylor Swift Halloween costumes experienced a remarkable shift. It initially hovered at minimal levels around the time of the first U.S.
Eras Tour leg in March. However, it surged to peak popularity on September 20 before ebbing, only to rise again on October 15 and October 20, with sustained enthusiasm as of the present moment.
To draw a comparison, searches for Swift-themed Halloween costumes were nearly non-existent on October 13, 2022, but reached a similar high on October 25 of that year, a trend that mirrored the pattern observed in 2021, according to a report by Billboard.
Investigation by Billboard into Halloween costumes inspired by Eras Tour reveals a fluctuating pattern of interest. Interest in these costumes surges in late August, experiences a second peak in mid-October, and then sharply declines as we approach All Hallows' Eve.
Notably, California and Texas are the states leading in search activity for these costumes.
For those who want to embrace Taylor Swift's style, some might consider teaming up with their significant other to create a couple's costume that pays tribute to the singer's rumored relationship with Travis Kelce, the tight end for the Kansas City Chiefs.
The search for KelSwift couple costumes started gaining traction around September 25th, right after Taylor Swift made her debut appearance at a Chiefs game. It reached a search rating of 100 in the days following Taylor's attendance at the October 1st KC victory against the New York Jets.
