TCS retains top position as India's most valuable brand: Study

economictimes.indiatimes.com:

TCS) retained its top position as India's most valuable brand for the second consecutive year with a brand value of $43 billion, capitalising on the global demand for digital transformation, despite a tough year for the business technology segment in general.

In the BrandZ study, conducted by WPP and Kantar, HDFC, Infosys and Airtel ranked second, third and fourth, retaining their positions from last year, while State Bank of India rose one place to enter the top five.

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India’s top 75 brands have a combined brand value of $379 billion, a decline of 4% from 2022 due to the ongoing economic volatility across the world especially for business technology and services platforms category, which have a major presence in international markets, and are impacted by global pressures, recession threats and geopolitical instability.

“It has been India’s decade. Our GDP has almost doubled with an 82% growth, while the world GDP has grown at 30%. This delta is even more when it comes to the most valuable Indian brands, which have almost quintupled in value (4.9 times), compared to the most valuable global brands, which have grown by 2.4 times. So Indian brands are significant value creators for our economy,” said Deepender Rana, Executive Managing Director- South Asia, Insights Division, Kantar.
The automotive category produced the two fastest risers. TVS gained 59% in value and leapt 24