Tea growers across the country have advocated minimum sustainable price for their produce to secure viability of the industry which employs lakhs of people. Indian Tea Association (ITA), in a statement, said both big and small producers have felt the need to arrive at a minimum sustainable price.
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The association said that tea cultivation is primarily an agricultural operation and is subject to various challenges namely climate change.
ITA said that the industry is committed to promoting the production of the best quality teas, which are «compliant to all laid down norms».
The association said that price realisation needs to compensate for the cost of production to sustain quality and to allow for a reasonable margin.
According to the association, the tea growers should receive a realisation, which, at least 50 per cent of the cost of production, including capital costs.
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