Television producers, creators attempt new themes as social media, OTT exposure grows

Subscribe to enjoy similar stories. Television producers, writers and broadcasters are increasingly trying to evolve with the times as exposure to social media and online content grows.

Many are incorporating topical, social media conversations in their writing while taking on formerly taboo subjects such as menopause and mental health as they try to make younger and male audiences tune in too. While the changes can be seen in spurts, broadcasters and experts say the effort is to both keep up with changing audience tastes and make sure viewers, other than women, the primary audience for general entertainment channels, especially fiction, can be encouraged to tune in even as creators compete with second screens in the form of mobile phones and short videos.

“Content on television is evolving, but not necessarily in the same direction as OTT. While streaming platforms cater to audiences accustomed to on-demand viewing and shorter, high-impact seasons, television remains rooted in habitual, appointment-based viewing," said Sandeep Gupta, chief operating officer – broadcasting business, at Shemaroo Entertainment Ltd.

“The core appeal of general entertainment channels – family dynamics, emotions, and relationship-driven storytelling – remains strong. However, increased exposure to new forms of storytelling has led to subtle refinements in TV content." Also Read | I&B ministry issues advisory to OTT platforms over obscene content For instance, story arcs that previously stretched for weeks now resolve more quickly, ensuring higher engagement.

Supernatural, crime and suspense elements are increasingly integrated into traditional family dramas, offering fresh storytelling dimensions. The portrayal of women has evolved into more