Tesla’s global vehicle deliveries fell in 2024 for the first time in years

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Subscribe to enjoy similar stories. Tesla’s global vehicle deliveries fell in 2024 for the first time in more than a decade, after a surge of promotional deals in the fourth quarter failed to stimulate sales enough to top the prior-year results. The electric-car maker delivered 495,570 vehicles in the fourth quarter, leaning heavily on promotions, such as interest-free financing deals and free Supercharging, to entice buyers.

The result—a quarterly record—was up about 2% from a year earlier, but it fell short of the roughly 515,000 vehicles it needed to sell in the fourth quarter for Tesla to top its 2023 performance on a full year basis. For all of 2024, Tesla delivered 1.79 million vehicles worldwide, down about 1% from a year earlier. The company plans to report fourth-quarter earnings on Jan.

29. Tesla’s stock was down roughly 3% in pre-market trading Thursday morning, following the release of its latest delivery figures. The automaker’s shares ended 2024 up more than 61% after a post-election rally.

Wall Street has largely looked past Tesla’s sales turbulence and focused on Elon Musk’s long-term strategy to shift the company toward robotics and artificial intelligence. Tesla’s share price has nearly doubled in the weeks since the election, sending Tesla’s value to a high of $1.5 trillion in mid December. In recent weeks, Musk’s attention has drifted away from his companies and into the political arena.