The Apple of India's eye: Greg Joswiak speaks about the future of tech
Apple office at Minsk Square in Bengaluru, a bunch of developers are teeming with excitement and nervous energy. They are here to meet Greg Joswiak — better known as ‘Jos’ — Apple’s senior vice-president of worldwide marketing.
Joswiak chats with four developers — handpicked by Apple — and listens to their stories intently. “There’s a thirst to be successful in India and there’s a lot of passion for our products in India,” Joswiak told ET in an exclusive chat.
Joswiak acknowledged the substantial growth of India’s app economy, which currently supports over a million jobs and continues to expand rapidly. He emphasised the immense opportunities available to Indian developers globally, particularly within the iOS ecosystem, where innovations often debut first.
“iOS is huge and most important as things happen first here. We want to bring more developers in the innovation pipeline and the opportunity around the world for Indian developers around the world is gigantic,” he said.
Apple’s India story has seen a massive spurt of growth — something the company and Jos are very much aware of — in the past few years.
India is growing, Apple products are growing rapidly, the economy is being digitised, a young population — these are dynamics which favour Apple, said the man who has been at Apple for 38 years now in various capacities. “It’s not about just selling products but also about being a part of India — retail, manufacturing, and education,” Jos said.
Education is an area that Apple is focusing on. It is partnering
