Levi's Unbuttoned' author Jennifer Sey says Americans are rejecting ideologies built on lies on 'The Bottom Line.'
Americans have rocked the woke. Disney recently admitted what every shareholder and reasonable observer has long known: Its activist strategy has negatively impacted its financial situation.
In its SEC filing, the company revealed, «We face risks relating to misalignment with public and consumer tastes and preferences for entertainment, travel and consumer products… Further, consumers' perceptions of our position on matters of public interest, including our efforts to achieve certain of our environmental and social goals, often differ widely and present risks to our reputation and brands.»
Translation: We goofed when we went full-woke, including skewing Florida's commonsense law to prevent teachers from discussing sexual or gender orientation with kindergartners as «Don't Say Gay» and implementing what one executive called a «not-at-all-secret gay agenda» into programming.
A sign near an entranc to Walt Disney World on May 22, 2023, in Orlando, Florida. (Joe Raedle/Getty Images / Getty Images)
Disney's stock price is down more than 50% since early 2021, while the overall market is up about 10% since then. Its recent woke movies have bombed, reportedly losing a combined$1 billion. As George Washington University Professor Jonathan Turley put it, The «invisible hand is giving the House of Mouse the middle finger.»
DISNEY'S ‘WISH’ FLOPS OVER THANKSGIVING WEEKEND FOLLOWING SERIES OF BOX OFFICE DISAPPOINTMENTS IN 2023
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