The East Asian tech hub: K-college the latest rage in K-pop Krazy Gen Z universe
K-pop, K-dramas and K-noodles, with Indian students increasingly considering South Korea for higher education, according to consultants.
The number of Indian students headed to South Korea is set to double in 2024 compared to two years ago, according to Rohin Kapoor, partner, management consulting, BDO. “South Korea has rolled out the red carpet for Indian students by offering attractive scholarship schemes at top universities over the last two years,” Kapoor said.
At around 2,000 this year, the number is still just a fraction of the Indian students enrolled in traditionally popular destinations such as the US, UK, Canada and Australia. But the East Asian technology hub is fast emerging as an alternative destination for Indian students, owing to factors such as a large number of courses taught in English, a developed market with ample internship and employment opportunities, pro-international student policies and competitive costs along with a government push to attract overseas students.
“The uptick in Indian students going to South Korea is closely associated with the global spread of Korean culture, notably K-culture and K-pop, which has particularly resonated with Gen Zers (people born between 1997 and 2012),” said Vaibhav Gupta, chief marketing officer, iSchoolConnect. Besides, he said, the cost of education for Indian students in western countries would be between twice and five times as much as in South Korea.
(Join our ETNRI WhatsApp channel for all the latest updates)
Popular courses include
