The Good Bug raises $3.5 mn in Series A
₹250 crore in revenues within three years. “We aim to pioneer and expand the gut health category in India, which has been an unexplored segment. We are unravelling the same by helping people get to the root cause of core health issues and holistically solve it," Keshav Biyani, the co-founder of The Good Bug, said.
Biyani was the head of strategy and international business, Future Group, besides leading the home and personal care segment of the now defunct group. Several venture capital-backed brands focusing on health and wellness have been launched in the last five years to help fill a void in the Indian D2C offering. “As consumers are getting more health-conscious and looking for safe and effective solutions with long term benefits; we see a huge potential for gut health.
The Good Bug is at the forefront of this booming segment with their innovative and effective products," said Ankur Khaitan, principal, Fireside Ventures. The firm is a consumer-sector focused venture capital fund. The gut health industry is very nascent in India, though globally it is growing at a fast clip.
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