The great Indian premium trip is lighting up etailers’ festive season

economictimes.indiatimes.com:

Amazon India.

«A very large middle class is expanding as we speak. We are seeing that increasing disposable incomes are leading to customers showing very strong preference to premiumise. This is happening in multiple categories,» Srivastava said.

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The premiunisation trend has been playing out across consumer goods categories — lifestyle, electronics and appliances — fuelled by aspirational demand, deeper e-commerce penetration and reach, and tier-2 and -3 markets.

Amazon and rival Flipkart are currently running their annual flagship festive sale events.

However, there's been a big comeback in offline retail, giving stiff competition to ecommerce platforms.

Srivastava said despite the resurgence in offline sales, online is continuing to be 'preferred' by consumers.

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Citing a study done by Nielsen Media on its behalf, Amazon said a majority 81% of consumers said they would shop online during the festival season, which sees the biggest annual spike in sales.

Srivastava said fashion, beauty, appliances and electronics, mobile phones and household decor have been among the top sellers at the ongoing festive sale.

Srivastava said the event onboarded over 14 lakh sellers this year. To respond to anticipated surge in demand, the platform created over a lakh temp seasonal direct and indirect jobs for roles such as, packing, shipping and deliveries.

He said the marketplace platform was «certain» it would do