‘The Indian digital marketing landscape presents both promising opportunities, and unique challenges’
KIT Global, a leading digital marketing agency with over 20 years in the space, has recently entered this market. We caught up with KIT Global’s CEO Pavel Yurovitskiy for a chat on the future of digital marketing, and its plans for India.
Economic Times: An overview of KIT Global’s journey and its positioning on the global stage.
Pavel Yurovitskiy: Kit Global has made significant strides in the global digital marketing arena.
Our journey began in 2022 with a straightforward yet powerful belief – that marketers, regardless of their size or location, deserve access to cutting-edge technological solutions for digital audience engagement and performance marketing.Our team draws from over 20 years of experience, with developers and partners primarily from Eastern Europe and Central Asia, known for their top-tier technical talent and digital marketing expertise. Operating from four excellence centres (SEA, MENA, Western Europe, and the Americas), we are dedicated to continually enhancing our proficiency in performance marketing, leveraging the latest developments in AI and LLMs.
What truly sets us apart is our unwavering commitment to our clients: results first, payment later.
We're thrilled to introduce our groundbreaking two-sided platform, where companies can offer, acquire, compare, and analyse performance marketing and audience engagement tools at no additional cost. This platform fosters cross-industry best practices, facilitates audience activation strategies, offers access to performance data, and customises tools to address specific marketing challenges, budgets, and strategies.
Economic Times The use of artificial intelligence in digital marketing has been transformative. How has Kit Global harnessed AI to drive
