World Tourism Day: From domestic to international destinations, the Indian traveller is going places
Well versed traveller
As per the survey conducted, it was found that a majority of Indians, 71 per cent prefer planning their holiday trips independently. This suggests that Indians are increasingly becoming well-informed and self-reliant travellers, armed with the tools and knowledge to curate their own dream vacations. 44 per cent choose Online Travel Agencies (OTAs) such as MakeMyTrip (MMT) for bookings while 20 per cent opt for the expertise of travel agents to plan their holidays.
When it comes to the timing of their getaways, India's holiday calendar displays distinct patterns. The winter months of December to February are most preferred, with a substantial 55 per cent of travellers choosing this period to embark on their journeys. Spring or early summer from March to May attracts 34 per cent of travellers, followed by the autumn charm of September to November, drawing in 28 per cent.
Interestingly, 20 per cent of travellers chose the monsoon season from June to August to satiate their wanderlust. Diverse preferences extend to the duration of holiday trips as well. 39 per cent of Indian travellers opt for short getaways lasting 3 to 5 days, while 31 per cent indulge in week-long vacations. 21 per cent prefer weekend trips, while 9 per cent embark on vacations spanning 2 to 3 weeks, allowing for a deeper immersion into their chosen destinations.
Take a break
When it comes to choosing holiday destination topography, the allure of picturesque hill stations and majestic peaks captivates the hearts of 40 per cent of the respondents. 27 per cent yearn for a beachside retreat, 22 per cent prefer cityscapes and the serenity of the countryside appeals to 12 per cent of respondents.
The primary driving force behind taking a
