The latest buzzword in EV Inc? Women buyers
electric vehicles sold in the Indian market is bought by a woman — more than double the share of female buyers of petrol and diesel cars.
Senior industry executives ET spoke with said ease of driving and ownership along with increasing environmental awareness are propelling many women to choose electric cars over those powered by petrol and diesel. With more women joining the workforce and becoming financially empowered to make decisions, the trend is expected to continue, they added.
Tata Motors, the country's largest electric carmaker, said women account for 24% of its EV sales while its closest rival MG Motor India put the number at 23-24%. In contrast, women's contribution to sales of fossil-fuel cars in the country remains in the range of 11% to 12%.
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Tata Motors and MG Motor together account for about 85% electric passenger vehicles sold in the country.
«The performance and the ease of owning them (EVs) is making them appeal to women,» said Gaurav Gupta, deputy managing director of MG Motor India.
Electric vehicles by default are automatic, peppy, and great in terms of driveability, he said.
Low maintenance an advantage
«They are easy to maintain, entail no visits to the petrol pumps and few visits to the service station for maintenance,» Gupta said.
Shailesh Chandra, managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, said the proportion of women buyers opting for electric powertrains is double compared to 11-12% for petrol and diesel variants.
«We are seeing healthy traction for electric vehicles from the top seven metros — Delhi, Ahmedabad, Mumbai, Pune, Hyderabad, Bengaluru and
