The (Mona) Lisa effect: AMD's transformation since CEO Su's takeover
That was Mohammad Ali talking about his epic boxing match against Joe Frazier in 1974, known as the Thrilla in Manila, in which the two great fighters attacked and mauled each other for 14 rounds before Ali came up victorious.
Writing for Sports Illustrated, Mark Kram, in his inimitable post-match reportage wrote: “A couple of miles away in the bedroom of a villa, the man who has always demanded answers of Ali, has trailed the champion like a timber wolf, lay in semi-darkness. ‘Man, I hit him with punches that’d bring down the walls of a city,’ said Frazier. ‘Lawdy, Lawdy, he’s a great champion.”
Just three years before that, in 1971, Frazier had become the first man to knock out Ali at the Madison Square match.
In the semiconductor chip-making industry, Intel has been the Ali to AMD’s Joe Frazier since 1968. For most of the last 50 years, Intel has continuously hammered AMD or Advanced Micro Devices. It is a miracle that AMD has even managed to survive the pummelling. But in the last four years, AMD has staged a comeback.
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