The Morning Show Season 3: Will there be Season 4 as viewership for Jennifer Aniston starrer declines
The Morning Show Season 3 on Apple TV+ fails to meet the studio's expectations, questions about the fate of Season 4 are surfacing. Starring Jennifer Aniston and Reese Witherspoon, the third season of The Morning Show, which premiered on September 13, tackles real-world issues like workplace harassment and the global pandemic.
Previous Success
The Morning Show garnered significant acclaim, earning 11 Emmy nominations and securing one win for its first two seasons. It quickly became a hit, ranking as Apple TV+'s second-most-watched show in terms of viewership, trailing only behind Jason Sudeikis' Ted Lasso.
A Drop in Viewership
However, Samba TV, a television analytics firm, reported a decline in viewership for The Morning Show Season 3. In its first five days on Apple TV+, the show was watched by 374,000 domestic households. This marks a 12% drop in viewership compared to Season 2, which premiered on September 17, 2021, and was viewed by approximately 425,000 domestic households in the same time frame.
Season 4 Confirmation
In April 2023, Variety confirmed that The Morning Show had received an early renewal for Season 4, five months before Season 3's release. Moreover, there was an option in place for Season 5, indicating the network's commitment to the series.
Season 4's Prospects
Despite the lower-than-expected viewership numbers for Season 3's premiere, it's likely that Season 4 won't be affected. Each season has maintained a two-year gap between them. Consequently, Season 4 is anticipated to debut no earlier than 2025, with Season 3 continuing its run into Fall 2023.
This extended timeline provides Apple TV+ ample time to develop the storyline for the next season. However, it is essential to consider the ongoing
