The New Normal: How Indian consumers have changed post-pandemic
Embracing the virtual realm in the wake of the pandemic, India experienced a digital revolution like never before. E-commerce became a lifeline for consumers as they turned to online platforms for everything from groceries to fashion. Mobile payment apps gained popularity, allowing for convenient and contactless transactions.
From virtual shopping carts to doorstep deliveries, the digital landscape has forever altered the way we shop and interact.Safety First COVID-19 brought health and hygiene to the forefront of everyone's minds. Indians became more conscious of their well-being, demanding products that promote personal hygiene, sanitization, and immunity. Hand sanitizers, face masks, and vitamin supplements flew off the shelves as consumers prioritized their health and safety.
The phrase 'safety first' became a mantra as individuals seek out businesses that go the extra mile to ensure cleanliness and adherence to health protocols. A survey by OneGreen, one of Asia’s largest e-commerce marketplaces for sustainable products, indicates a shift towards health-conscious and environmentally-friendly buying. Eight out of 10 Indians have changed their buying behavior to prioritize their health and well-being, while six out of 10 respondents consider the environmental impact when making purchase decisions.
The data suggests that «green» choices are gaining popularity, reflecting a conscious shift towards more sustainable and mindful consumption in India.OnlineThe traditional office setup took a backseat as remote work became the norm. Indians quickly adapted to home-based services, embracing virtual meetings, online education, and telemedicine. The home office transformed into a hub of productivity, with people seeking out
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